Winfluencer is a technology company that optimizes collaborations between influencers and brands through data-driven solutions and groundbreaking business practices. By leveraging artificial intelligence and data analytics, Winfluencer enhances interactions between influencers and brands, enabling more effective marketing campaigns. In 2022, it was ranked among the TOP 20 startups at İTÜ Çekirdek’s BigBang stage, winning the Pre-seed investment and the Petrol Ofisi Women Entrepreneur Award. The company also received investments from TR Angels Anonymous Company, TR Angels investors, and Arya Angels. Winfluencer’s mission is to become a global brand and lead the influencer marketing industry.

Customer Challenge

As a rapidly growing technology startup, Winfluencer faced the need for high efficiency and scalability. However, their previous infrastructure was plagued by issues such as manual intervention requirements, security vulnerabilities, and inefficiencies. They needed a robust infrastructure to meet the growing demands of their platform, scale efficiently, and ensure security. Furthermore, they required an effective automation and scalable application solution to manage influencer-brand interactions in real-time..

Partner Solution

Onkatec implemented a modern cloud-native architecture on AWS to meet Winfluencer’s needs. The solution leverages key AWS services to ensure scalability, security, and performance.

• AWS Lambda: Automates the deployment pipeline, enabling rapid, secure updates with minimal manual intervention.
  
• Amazon Elastic Kubernetes Service (EKS): Manages containerized applications and automatically scales compute resources to adapt to workload changes, ensuring high performance and efficiency.
  
• AWS Organizations & IAM Identity Center: Provides centralized access control and governance, ensuring consistent security policies across all environments.
  
• Amazon RDS: Manages databases with high availability and automatic failover to ensure resilience and data reliability.
  
• Amazon S3: Hosts static content with low-latency and high availability, optimizing content delivery to end users.
  
• AWS Database Migration Service (DMS): Enables seamless data replication and synchronization with minimal downtime, ensuring continuous data flow.
  
• AWS Key Management Service (KMS) & Secrets Manager: Safeguards sensitive data by securely managing encryption keys and credentials.
  
• Application Load Balancer (ALB): Distributes traffic across application layers to improve performance and ensure high availability.
  

This architecture ensures that Winfluencer’s platform is scalable, secure, and highly available, supporting their growing business needs while optimizing performance.

Results and Benefits

The solution designed by Onkatec significantly enhanced Winfluencer’s scalability, security, and operational efficiency. AWS Lambda facilitated automated deployment processes, ensuring rapid and secure application updates. With AWS EKS, the flexibility of containerized applications was improved, and resources were dynamically scaled on demand using Karpenter.

The solution ensured high availability of the application while also securing customer data. Data management was optimized with AWS RDS and S3, leading to improved application performance. Data synchronization from external systems was achieved using AWS DMS, and the database management process became more secure and efficient.

As a result, Winfluencer’s platform became faster, more secure, and scalable. The automation provided for application management greatly reduced operational overhead, enabling quick responses to customer demands. Furthermore, the AWS architecture adapted to the company’s evolving needs, ensuring long-term success.

About the Partner

Onkatec specializes in Cloud DevOps and infrastructure optimization, delivering SLA-driven solutions on AWS for organizations with mission-critical workloads. With proven AWS expertise and a team of certified professionals, Onkatec offers comprehensive services across cloud migration, infrastructure as code (IaC), CI/CD pipelines, observability, and cloud-native development.

Our AWS-validated capabilities ensure secure, scalable, and high-performing cloud environments tailored to customer needs. Through expert-led automation, proactive support, and architectural best practices, we help organizations reduce cloud complexity and accelerate digital transformation. Onkatec has consistently delivered measurable business outcomes, such as 30–50% reductions in IT operational costs, improved uptime, and faster time-to-market.