Winfluencer is a technology company that strengthens partnerships between influencers and brands using data-driven solutions and creative business strategies. Utilizing artificial intelligence and data analytics, Winfluencer enhances engagement between influencers and brands, facilitating more effective marketing initiatives.
In 2022, it was ranked among the TOP 20 startups at İTÜ Çekirdek’s BigBang stage, winning the Pre-seed investment and the Petrol Ofisi Women Entrepreneur Award. The company also received investments from TR Angels, TR Angels investors, and Arya Angels. Winfluencer’s mission is to become a global brand and lead the influencer marketing industry.
Customer Challenge
Winfluencer, a rapidly growing tech startup, required a solution that would enhance its efficiency and address its manual scalability needs. However, their previous infrastructure required intervention and had security vulnerabilities and inefficiencies. To meet the growing demands of their platform, scale efficiently, and ensure security, they needed a robust infrastructure. They also required an effective and scalable solution to manage influencer-brand interactions in real-time.
Partner Solution
To meet Winfluencer’s needs, Onkatec implemented a modern, cloud-native architecture on AWS. During the solution, we use core AWS services to ensure scalability, security, and performance.
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- AWS Lambda: Automated the deployment pipeline, enabling rapid and secure updates with minimal manual intervention.
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- Amazon Elastic Kubernetes Service (EKS): Manages containerized applications and automatically scales compute resources to adapt to workload changes, ensuring high performance and efficiency.
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- AWS Organizations & IAM Identity Center: Provides centralized access control and governance, ensuring consistent security policies across all environments.
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- Amazon RDS: Manages databases with high availability and automatic failover to ensure resilience and data reliability.
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- Amazon S3: Hosted static content with low latency and high availability, optimizing content delivery to end users.
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- AWS Database Migration Service (DMS): Enables seamless data replication and synchronization with minimal downtime, ensuring continuous data flow.
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- AWS Key Management Service (KMS) & Secrets Manager: Safeguards sensitive data by securely managing encryption keys and credentials.
- Application Load Balancer (ALB): Distributes traffic across application layers to improve performance and ensure high availability.
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This architecture ensures that Winfluencer’s platform is scalable, secure, and highly available, supporting their growing business needs while optimizing performance.
Results and Benefits
Onkatec’s solution greatly improved Winfluencer’s operational effectiveness, security, and scalability. Automated deployment procedures were simplified using AWS Lambda, ensuring quick and secure app updates. Karpenter was used to dynamically scale resources on demand, while AWS EKS increased the flexibility of containerized applications.
The solution ensured high availability of the application while also securing customer data. Data management was optimized using AWS RDS and S3, resulting in improved application performance. Data synchronization with external systems was achieved using AWS DMS, resulting in a more secure and efficient database management process.
Winfluencer’s platform consequently improved in speed, security, and scalability. Application management automation has drastically decreased operational expenses, enabling prompt client service. Long-term success is also ensured by the AWS architecture’s ability to adapt to the business’s changing needs.
About the Partner
Onkatec specializes in Cloud DevOps and infrastructure optimization, delivering SLA-driven solutions on AWS for organizations with mission-critical workloads. With proven AWS expertise and a team of certified professionals, Onkatec offers comprehensive services across cloud migration, infrastructure as code (IaC), CI/CD pipelines, observability, and cloud-native development.
Our AWS-validated capabilities ensure secure, scalable, and high-performing cloud environments tailored to customer needs. Through expert-led automation, proactive support, and architectural best practices, we help organizations reduce cloud complexity and accelerate digital transformation. Onkatec has consistently delivered measurable business outcomes, such as 30–50% reductions in IT operational costs, improved uptime, and faster time-to-market.
